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J.Y.D. Project

Our Mission

The JYD Project is a youth development organization for kids ages 5 - 18 that empowers young people to realize their full potential and partners with other charities that support and serve youth.  The JYD Project assists students in becoming positive and productive adults through fun and engaging educational-based programs.

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"Having a Great Time At the 2016 Basketball Fitness Camp".

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What Makes Us Different

Children's Programs & Community Service Opportunities based in Henderson, Nevada
As a national nonprofit organization promoting education and helping kids stay in school, the JYD P.R.O.J.E.C.T in Henderson, Nevada, offers children's programs and community service opportunities focused on childhood literacy and student motivation.

Established in 2009 by NBA player Jerome “JYD” Williams, The JYD Project was formed to provide youth with an exciting and effective alternative youth development program. Incorporating “a touch of urban flavor” Junk Yard Dog is able to attract and engage youth on their level using culturally relevant learning methodologies and age-specific activities. These practices allow youth to learn new skills and knowledge at a pace, style and format easily adaptable to their everyday life, increasing self-efficacy and measurable outcomes.

Teen pregnancy, drug abuse, and the high school dropout epidemic disproportionately affects disenfranchised youth from impoverished socioeconomic communities at an alarming rate.
Returning the Favor

The JYD Project focuses on empowering youth in overcoming these statistics by teaching them life skills, alternate coping methods, and realistic goal setting for addressing these issues. Included is the signature tenet “Create Your Plan, Work Your Plan,” a step-by-step roadmap for success, as the core element of every program offered by the JYD Project.

The purpose of the Junk Yard Dog persona is to create a fun, dependable, and relatable authoritative figure youth will readily trust. Research shows that youth are more likely to emulate a persona who looks, acts, and relates to their personal experiences. Junk Yard Dog came from an environment where things are outdated, discarded, and undervalued; but he rises above this stigma to become a player of the game of life. This character shows up in basketball swag gear, but by the end of the program transforms into the professional, donning business attire. Module by module, the youth mentally undergo this metamorphosis with him. They evolve from underrepresented youth of the inner city into successful, confident citizens of the world.

P. prepare teenagers for real life
R. re-engage struggling students
O. offer college scholarships
J.  join & assist various non profit boards
E. empower parents to advocacte
C. create charitable collaborations
T. talk to youth & educators about passion


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This year’s highlights demonstrate another successful year of helping the youth of Southern Nevada on their journey to better health and higher education. We thank our partners, volunteers and supporters for their valuable contributions which makes year-after-year an overwhelming success.

The JYD Project is very proud of its increased efforts to address the problems that plague the youth of Southern Nevada. As Nevada continues to fight its rising number of youth obesity and the alarming school “drop-out” rate the Project responds by expanding it programs to encourage kids to stay in school and eat healthy. We continue to add new programs like the Pilot Project and Project FITness and also many new components to our camps. I invite you to explore further to learn more...

It is my pleasure to recognize and support the JYD Project and its efforts to support the youth in the Las Vegas community. Established in 2009 by retired NBA superstar Jerome Williams, The JYD Project has awarded several scholarships over the years, established a youth summer basketball camp that mentors, educates, promotes fitness and builds confidence for both young men and women to be successful in life.

For those of us that are fortunate enough to achieve a moderate level of success, it is a necessity that we do our very best to stimulate positive growth of at least one child in our community. The JYD Project is doing just that, helping hundreds of young men and women to be productive in society.

As a member of the JYD Project Board of Directors, I am proud to be associated with an organization that has chosen to see the best in humanity and has dedicated itself to helping the youth in our community, as evidenced in their goals and achievements.

I applaud your efforts and commitment, to assist students in becoming positive and productive adults through your educational programs, and I look forward to the great things that will result in your hard work.

Thanks to our Board of Directors, many supporters and staff, the JYD Project, Inc. had a very productive 2016.   Throughout the year, we continue to increase our important work in the schools and community service outreach.   On behalf of our staff and Board of Directors, we are pleased you decided to take a moment to review our website and some of our organization’s accomplishments.

Last year, we completed our 4th year 501(c)(3) compliance and acquired a Nevada State Tax Exemption. We partnered with several new non-profit organizations that offer supportive children serves, provided the community with a new Pilot Program, and increased our number of free Fitness camps. The JYD Project, Inc. strives to serve as many individuals in need as possible with the resources that are available to us. We believe every individual is important to the organization, and it will not discriminate against anyone for any reason. By offering services that are concentrated on specifically addressing the needs of those without access to life enhancing programs, we help the community overcome the issues they face and hopefully prevent unnecessary suffering.


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Call Us at (702) 589-4658
2831 St. Rose Parkway, Suite 203,
Henderson, NV 89052
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