Our Mission

The JYD Project is a youth development organization for kids ages 5 - 18 that empowers young people to realize their full potential and partners with other charities that support and serve youth.  The JYD Project assists students in becoming positive and productive adults through fun and engaging educational-based programs.


Shooting For Peace

SHOOTING FOR PEACE is a program spearheaded by global ambassador & former NBA player Jerome “JYD” Williams, and NBA Legends.  National events supporting Jerome’s non-profit JYD Project, Inc., READ60, and the Chapters of the National Basketball Retired Players Association (NBRPA) bring together local community members, schools, and students, creating memorable experiences and offering educational opportunities through:

  • Read60 Book Distribution: NBRPAchapters strive to “improve literacy rates throughout the world through book distribution and bring unattainable experiences to life”.   The goal for each event is to distribute 25,000 books to local District School Board students in elementary, intermediate, and high school in each city.
  • Panel Discussion:An open forum discussion for youth and community members with featured speakers from the local community and special celebrity guests.
  • Poetry-Writing Contest:High school students at participating schools will have the opportunity to tell JYD and his panel of friends what Shooting for Peace means to them by writing a one page poem on the subject and presenting it to the panel for prizes and scholarship donations.
  • Scholarship Awards:The University of Alabama is offering scholarship opportunities to qualifying students who participate in the poetry-writing contest.   Each scholarship is valued from $2,000 up to approximately $100,000 (for full tuition and books).
  • Celebrity Basketball Game:Former NBA, WNBA and Harlem Globetrotters players take the court with local high school talent, police, celebrities and community members for an afternoon of entertainment, music and amazing skills.


>>Click Here For More Shooting For Peace Information<<

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We can be contacted at:

Call Us at (702) 589-4658
2831 St. Rose Parkway, Suite 203,
Henderson, NV 89052
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